Tennis Europe has launched a range of innovative new tools to assist tournament organisers in the promotion of Tennis Europe Junior Tour events.
Working together with leading international design agency Designroom Sport, the European federation has created a series of easy-to-use, customisable resources, which it hopes will increase brand awareness of the Tennis Europe Junior Tour, whilst strengthening the connections between events, sponsors and stakeholders.
Tournament organisers will be able choose from a selection of player images and layouts, add logos from partners and sponsors and add event details. The range of assets includes templates for posters, magazine/brochure articles, social media posts (Facebook, Twitter, Instagram), leaflets/flyers and e-mail footers.
Access to the Tennis Europe Junior Tour Brand Hub has been given to all tournament directors, and the tool is provided free-of-charge.
Having celebrated the 25th anniversary of the Junior Tour last year, Tennis Europe continues to invest its growth and development, in this instance using funds from the organisation’s reserves to finance the project. In 2016, the Tour consisted of a record 374 events, and has seen around 13,000 players in action. A total of 32 world #1 players played in Tennis Europe events as part of their pathway to the top of the game.
Launching the tool, Tennis Europe Chief Executive Officer Olli Mäenpää said, “We know that the promotion of junior tournaments is something that can be very expensive and time consuming – two resources that event organisers do not always have. In creating these easy-to-manage tools for events that are part of the Tennis Europe Junior Tour, we hope to assist with the provision of high quality, professional content for organisers, while simultaneously increasing the brand identity and servicing the partners and sponsors without whom these tournaments would often not be possible.”